Electric Car Sounds

In 2019, regulators in Europe and the U.S. began requiring EVs to have warning sounds, but they left it up to the car manufacturers to choose those sounds. Below is a creative study from Pentagram.

“We really have to design carefully based on the psychological effects on a human,” Suzuki told TechCrunch. “It’s all about the relation between the human being and the machine itself.” We suggest a pre-set sound that gradually changes as it shifts to your life and activity pattern,” he said. “Our AI can slowly adjust its sound to the driver’s behavior.